Privacy Policy
TacoWise ("we", "our") operates an Amazon PPC management service (the "Service") for sellers and agencies. This policy explains what data we access, how we use it, and the choices you have. Questions: contact@tacowise.com.
Data we access
- Amazon advertising data (via the Amazon Ads API and reports you provide): campaigns, ad groups, keywords, product targets, search terms, placements, bids, budgets, impressions, clicks, spend, attributed sales and orders.
- Amazon selling data (via SP-API and reports you provide): orders, sales, and business-report metrics used to calculate TACOS and profitability.
- Inventory data: FBA and AWD inventory levels and shipments, used to pace advertising against stock.
- Account and contact details: your name, email, and the Amazon accounts you connect.
How we use it
- To operate the Service: computing and applying bid, budget, placement, keyword-harvesting and negative-keyword changes against the targets you set.
- To keep a complete change history so every action the Service takes is auditable and reversible.
- To produce performance dashboards and reports for you and, where you are an agency, for your clients under your brand.
- To maintain, secure and improve the Service.
What we never do
- We do not sell your data or your clients' data.
- We do not use one client's advertising data to benefit another client. Account data is siloed per account.
- We do not access your Amazon account with stored passwords; access is through Amazon's authorized API permissions and reports you choose to provide.
Sharing
We share data only with the infrastructure providers needed to run the Service (cloud hosting, database and file storage), each bound by their own security obligations, and when required by law. Where you are an agency, your clients see only the reports you choose to share.
Retention
We retain account and performance history while your account is active so trends, season comparisons and change history keep working. You may request deletion of your account data at any time by emailing contact@tacowise.com; we confirm deletion within 30 days.
Security
Data is encrypted in transit and at rest. API credentials are stored encrypted and used only for the Amazon accounts you authorize.
Changes
If this policy changes, we post the new version here with an updated date. Material changes are announced by email before they take effect.